HYDROXY ETHYL UREA delivers moisturization efficacy comparable to the leading benchmark while offering non-tacky, non-greasy aesthetics in skin care products. It can provide cost effective moisturization compared to high end moisturizing agents and, in typical glycerin based formulations, by reducing the concentration of aesthetic enhancing agents, such as silicones, which are routinely used.
HYDROXY ETHYL UREA has broad compatibility, offering cosmetic chemists the freedom to formulate over a wide pH range, with a large variety of raw materials.
HYDROXY ETHYL UREA absorbed 82% of its weight in water, while glycerin only absorbed 34% water.
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